The E-myth Revisited

The E-myth Revisited

Michael E. Gerber

Book Description

The E-Myth Revisited by Michael E. Gerber is a widely acclaimed guide for entrepreneurs and small business owners. The book challenges the common misconception (the "E-Myth," or Entrepreneurial Myth) that most people who start small businesses are naturally entrepreneurs. Gerber argues that many small businesses fail because they are founded by individuals with technical skills but little understanding of how to effectively manage or scale a business.


The E-Myth Revisited is a transformative guide for small business owners who want to scale and succeed in the long term. Michael Gerber's practical advice on creating systems, focusing on strategy, and balancing roles within the business provides a roadmap to escape the daily grind and achieve sustainable growth. The book is essential reading for entrepreneurs who want to move from being overworked technicians to strategic business leaders who can build successful, scalable enterprises.

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