Book Description

"Good to Great: Why Some Companies Make the Leap... and Others Don't" is a highly influential business book by Jim Collins, first published in 2001. In this book, Collins and his research team set out to discover what differentiates good companies from great ones. The study involved a rigorous analysis of companies that made a significant leap in performance and sustained that success for at least 15 years.

Good to Great has been widely praised for its research-driven insights into the principles behind sustained business success. Many of its concepts are now fundamental in the study of leadership and business strategy. The book challenges traditional thinking about what makes a company successful, emphasizing consistency, focus, and the importance of leadership over just the latest trends or fads.