Book Description

"Building a StoryBrand" by Donald Miller focuses on the power of storytelling in marketing and branding. The central idea is that businesses often struggle to clearly communicate their message, which can lead to confusion and disengagement from customers. Miller presents a framework called the StoryBrand BrandScript, which helps companies clarify their messaging by positioning their customers as the heroes of the story, rather than themselves.

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller is a powerful guide for businesses looking to transform their marketing approach through the use of storytelling. In this book, Miller presents a clear framework to help companies communicate more effectively with their customers by creating compelling narratives that engage and persuade. The main idea of "Building a StoryBrand" is that businesses often fail to clearly convey their value propositions to customers. Miller introduces the StoryBrand Framework, which helps businesses craft a clear and compelling story that places the customer as the hero and the business as the guide.